Why Pricing Feels Hard for Coaches
Most coaches are not “bad at pricing.”
They just get stuck in one of these patterns:
Charging what others charge
Guessing a number based on what “feels right”
Lowering prices out of fear of losing clients
Adding more sessions instead of increasing value
You don’t need more sessions.
You need a clear pricing structure that matches the value you deliver and the time you invest.
This page shows the simple framework and gives you a calculator that does the math for you.
Step 1: Define the outcome, not the hours
People don’t buy hours. They buy clarity, confidence, transformation, and results.
Shift your pricing model from:
❌ “4 sessions for $200”
to
✅ “A 4-week confidence program designed to help you speak clearly on camera.”
Outcome-based pricing works better because:
Value is clear
Results are measurable
Clients stick with the process
You avoid the “hourly trap”
Write your package starting with one sentence:
“This package helps you go from ___ to ___ in ___ weeks.”
Step 2: Choose your delivery model
Your delivery model determines how much time you actually spend.
Common models:
1 Classic 1:1 coaching
Highest touch
Highest time investment
Premium pricing recommended
2 Small group coaching
High value, less time per person
Good for mid-range pricing
3 Hybrid coaching (1:1 + resources + async support)
Growing fast
Lets you charge premium without burnout
VEGA AI can automate Q&A, assignments, and progress tracking
4 Self-paced with weekly check-ins
Scales well
Great for creators building a coaching+course hybrid
Pick the model that actually fits your schedule and energy.
Step 3: Calculate your minimum viable price
Use this simple formula:
(Weekly hours you can coach × Your income goal) ÷ Number of clients you want
Most coaches undercharge because they don’t do this math.
This is where the calculator helps.
Step 4: Adjust for expertise + demand
You can increase your price if you have:
Proven results
A clear niche
A unique framework
Strong demand
Limited availability
You can also increase your price without adding more time by giving:
AI-assisted Q&A inside your program
Practice tasks
Worksheets
Recorded lessons
Personalized feedback using tools like VEGA AI
This raises the value without raising the hours.
Free Coaching Price Calculator
Use this calculator to find:
Minimum viable price
Market-aligned price range
Premium recommendation
Group vs 1:1 pricing structure
Time-adjusted rate based on your delivery model
Recommended Price Ranges (Benchmarks)
These are not rules, just reference points:
Life & Mindset Coaching
$200–$500/mo (new coaches)
$500–$1,200/mo (established)
$1,500–$4,000/mo (high demand)
Business / Career Coaching
$400–$900/mo (new coaches)
$1,000–$3,000/mo (established)
$3,000–$10,000+ (executive level)
Health / Fitness Coaching
$150–$400/mo (starter)
$400–$900/mo (established)
$1,000–$2,500/mo (premium/custom program)
Subject / Skill Coaching
$25–$60/hr (session-based)
$300–$700/mo (program-based)
$1,000–$3,000/mo (elite/pro-level coaching)
You’re allowed to charge more when the outcome is valuable and the delivery is structured.
You don’t need to raise your hours to raise your price.
You can raise your system.
Coaches use VEGA AI to:
1. Deliver hybrid coaching without burnout
Turn PDFs, videos, or lesson notes into a structured learning Space.
2. Add a 24/7 AI Avatar clone of yourself
Clients get support anytime.
You don’t waste your evenings answering the same questions.
3. Track client progress and mastery
Your dashboard shows exactly where clients are stuck so sessions are focused and high-value.
4. Package your expertise into a scalable program
You can sell 1:1, group, or self-paced without rebuilding content.
This is why many VEGA AI coaches raise prices by 20–40% within months - while reducing weekly hours.
