Newsletter Sponsorship Calculator 2025
Last Updated: October 30 , 2025 | By the VEGA AI Team
Enter your list size, open rate, and CPM we’ll estimate how much you can earn from newsletter sponsors in seconds.
For Creators & Enterprises
This calculator helps newsletter creators estimate how much they can earn from sponsors.
Just enter your list size, open rate, and CPM it’ll show your expected price per send, bundle total, and a range for conservative or optimistic pricing.
You can also compare placements (feature vs. secondary), adjust for bundle discounts, or test CPM models like cost per open or cost per click.
It’s a quick way to check if your current sponsorship rates are fair, plan new pricing tiers, or forecast revenue before your next campaign.
Tip: Results are estimates real sponsor rates vary by audience niche, engagement quality, and season.
Audience quality over raw size: A smaller list with high opens and click through rates can outperform a huge, cold list.
Placement & creative: Primary ad units with strong copy and clear ad format guidance get more clicks.
Niche & intent: Focused topics (dev tools, fintech, creator economy) attract premium advertisers.
Consistency: Predictable cadence and clean lists keep key metrics healthy.
Attribution stack: UTM hygiene, pixel-free CTAs, and post-click tracking raise perceived value.
Competitive demand: If sponsors queue for your dates, raise the rate card.
