Instagram Influencer Price Calculator 2025
Last Updated: October 25 , 2025 | By the VEGA AI Team
Enter views, CPM, and deliverable. We estimate a fair price for Posts, Reels, or Stories plus a package total and a safe floor/stretch range.
For Creators & Enterprises
Paying the right amount for an Instagram influencer collaboration can be tricky rates vary widely by tier influencers, engagement, and usage rights. This free Instagram influencer price calculator 2025 helps brands and creators quickly estimate a fair price for Instagram Posts, Reels, and Stories, then roll them into a package with a sensible floor/stretch range. Enter your expected average views or impressions per deliverable, choose your follower band (from nano influencers to mega influencer), and adjust base CPM, quantity, and rights to see per-deliverable targets, a package total, and safe negotiation bands.
Platform
Leave as Instagram to estimate Instagram influencer rates across social media platforms’ most visual network.Category & Follower band
Pick your category and select the follower band (e.g., 1k–10k for nano influencers, 10k–100k for micro influencers, 100k–1M for mid tier influencer / macro influencers, and 1M+ for mega influencer). Influencer charges vary widely by tier because bigger audiences command higher reach but may have lower average engagement.Avg views / impressions (per deliverable)
Enter the typical views you expect for a Post/Reel/Story. If you aren’t sure, use a recent average from the influencer’s public stats or media kit.Base CPM (editable)
This is the cost per 1,000 impressions. Start with a niche benchmark and adjust:
General lifestyle: 8–15
Beauty/fashion: 12–25
Finance/tech/B2B: 20–45
Higher-trust niches and premium audiences often command higher CPMs.
Deliverable & Quantity
Choose Instagram Post, Reel, or Story. Add quantities to build a package. Reels typically see higher reach and often justify a premium.Usage rights & Whitelisting
Usage rights (months for paid ads/whitelisting): add 25–100% depending on duration and scope.
Exclusivity: add 10–50% if you require category exclusivity for a set period.
These levers pay influencers for extended value beyond organic coverage.
Production cost (hard costs)
If creators incur expenses (studio, location, editing), include them here to keep pricing transparent.Engagement uplift (%)
Optionally boost pricing for creators who consistently outperform on comments, saves, and shares. A mid-tier influencer with exceptional engagement may justify +10–30%.Calculate
You’ll see:
Per-deliverable target (based on your CPM and inputs)
Package total (for selected quantity)
Floor / Stretch (negotiation bands: floor ≈ cover costs, stretch ≈ +20% for premium scope)
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