How to Sell Online Courses (2025): Steps & Best Platforms

How to Sell Online Courses (2025): a clear, complete guide

Selling online courses is simple when you focus on outcomes, not hours of video. Start by proving demand, ship a Minimum Sellable Course (MSC), and run a short, trackable launch. This guide gives you a step-by-step plan, platform options, and a clean way to scale without tool chaos.

Validate demand before you record

Validation saves months. Talk to 5–10 ideal learners and ask what they tried, what failed, and what they’ll pay to fix. Share a 10-slide outline to collect objections early. If you can’t get clear buy-signals, adjust the promise before building anything.

Helpful read: Teachable’s launch checklist explains early proof and planning .

Design a Minimum Sellable Course (MSC)

An MSC delivers one clear transformation with 4-6 modules. Keep lessons short (5–8 minutes), end each with one action, and add a quiz or mini-project per module. Pick one delivery mode to start self-paced for speed, or cohort for accountability.

Why this works: a small scope ships faster, gathers real data, and reduces refunds because the path is focused.

Price with a simple rationale

Price at 1–10% of the value you create. Use one or two tiers max. Add a higher tier only if delivery changes—review calls, graded feedback, or 1:1 support. For global sales and VAT/GST, consider a merchant-of-record.

Write a sales page people can scan

Lead with the outcome in one sentence. Follow with “who it’s for / not for,” a syllabus preview, what’s included, proof, pricing, a plain-English guarantee, and FAQs. Keep paragraphs short. Show one real result near the top.

Tip: If readers can grasp the before/after in 10 seconds, they’re more likely to opt in.

Platforms: what to use and why

You can ship fast with an all-in-one tool or assemble a modular stack. Start simple, then add only what you truly need.

VEGA AI

Standard platforms help you Online Courses in just few clicks. VEGA AI is an AI-native learning engine you can use as your branded learner portal.

What VEGA AI gives you

Build structured courses, question banks, and AI agents/avatars in minutes.
Deploy them on branded learner portals for direct engagement.
Analyze mastery, progress, and outcomes with real-time AI-driven insights.
Personalize learning journeys with adaptive recommendations and AI avatars.

VEGA AI is more than an education tool it is the AI-native operating system for continuous learning, training, and support.

Use VEGA AI to deliver mastery and measurable outcomes for cohorts, onboarding, partner training, and test prep. If you need an “overall good” solution that grows with you, this is it.

Podia

Podia is a creator hub. You get built-in email/newsletters, sales pages, and a light community. It’s strong when you sell mixed products courses, workshops, downloads, memberships and want fewer tools. Quizzes and progress tracking are basic, which keeps setup quick. Learn more

Teachable

Teachable is course-first. You get graded quizzes, prerequisites, completion tracking, and certificates. It’s a good fit for cohorts and programs that need measurable progress. You’ll likely connect an external email tool for advanced campaigns. Learn more

Kajabi / Thinkific

Kajabi leans into marketing pipelines and email. Thinkific offers robust curriculum control. Pick them when you want stronger native marketing (Kajabi) or a course-centric builder with solid structure (Thinkific).

Validation saves months. Talk to 5–10 ideal learners and ask what they tried, what failed, and what they’ll pay to fix. Share a 10-slide outline to collect objections early. If you can’t get clear buy-signals, adjust the promise before building anything.

Helpful read: Teachable’s launch checklist explains early proof and planning .

Design a Minimum Sellable Course (MSC)

An MSC delivers one clear transformation with 4-6 modules. Keep lessons short (5–8 minutes), end each with one action, and add a quiz or mini-project per module. Pick one delivery mode to start self-paced for speed, or cohort for accountability.

Why this works: a small scope ships faster, gathers real data, and reduces refunds because the path is focused.

Price with a simple rationale

Price at 1–10% of the value you create. Use one or two tiers max. Add a higher tier only if delivery changes—review calls, graded feedback, or 1:1 support. For global sales and VAT/GST, consider a merchant-of-record.

Write a sales page people can scan

Lead with the outcome in one sentence. Follow with “who it’s for / not for,” a syllabus preview, what’s included, proof, pricing, a plain-English guarantee, and FAQs. Keep paragraphs short. Show one real result near the top.

Tip: If readers can grasp the before/after in 10 seconds, they’re more likely to opt in.

Platforms: what to use and why

You can ship fast with an all-in-one tool or assemble a modular stack. Start simple, then add only what you truly need.

VEGA AI

Standard platforms help you Online Courses in just few clicks. VEGA AI is an AI-native learning engine you can use as your branded learner portal.

What VEGA AI gives you

Build structured courses, question banks, and AI agents/avatars in minutes.
Deploy them on branded learner portals for direct engagement.
Analyze mastery, progress, and outcomes with real-time AI-driven insights.
Personalize learning journeys with adaptive recommendations and AI avatars.

VEGA AI is more than an education tool it is the AI-native operating system for continuous learning, training, and support.

Use VEGA AI to deliver mastery and measurable outcomes for cohorts, onboarding, partner training, and test prep. If you need an “overall good” solution that grows with you, this is it.

Podia

Podia is a creator hub. You get built-in email/newsletters, sales pages, and a light community. It’s strong when you sell mixed products courses, workshops, downloads, memberships and want fewer tools. Quizzes and progress tracking are basic, which keeps setup quick. Learn more

Teachable

Teachable is course-first. You get graded quizzes, prerequisites, completion tracking, and certificates. It’s a good fit for cohorts and programs that need measurable progress. You’ll likely connect an external email tool for advanced campaigns. Learn more

Kajabi / Thinkific

Kajabi leans into marketing pipelines and email. Thinkific offers robust curriculum control. Pick them when you want stronger native marketing (Kajabi) or a course-centric builder with solid structure (Thinkific).

Validation saves months. Talk to 5–10 ideal learners and ask what they tried, what failed, and what they’ll pay to fix. Share a 10-slide outline to collect objections early. If you can’t get clear buy-signals, adjust the promise before building anything.

Helpful read: Teachable’s launch checklist explains early proof and planning .

Design a Minimum Sellable Course (MSC)

An MSC delivers one clear transformation with 4-6 modules. Keep lessons short (5–8 minutes), end each with one action, and add a quiz or mini-project per module. Pick one delivery mode to start self-paced for speed, or cohort for accountability.

Why this works: a small scope ships faster, gathers real data, and reduces refunds because the path is focused.

Price with a simple rationale

Price at 1–10% of the value you create. Use one or two tiers max. Add a higher tier only if delivery changes—review calls, graded feedback, or 1:1 support. For global sales and VAT/GST, consider a merchant-of-record.

Write a sales page people can scan

Lead with the outcome in one sentence. Follow with “who it’s for / not for,” a syllabus preview, what’s included, proof, pricing, a plain-English guarantee, and FAQs. Keep paragraphs short. Show one real result near the top.

Tip: If readers can grasp the before/after in 10 seconds, they’re more likely to opt in.

Platforms: what to use and why

You can ship fast with an all-in-one tool or assemble a modular stack. Start simple, then add only what you truly need.

VEGA AI

Standard platforms help you Online Courses in just few clicks. VEGA AI is an AI-native learning engine you can use as your branded learner portal.

What VEGA AI gives you

Build structured courses, question banks, and AI agents/avatars in minutes.
Deploy them on branded learner portals for direct engagement.
Analyze mastery, progress, and outcomes with real-time AI-driven insights.
Personalize learning journeys with adaptive recommendations and AI avatars.

VEGA AI is more than an education tool it is the AI-native operating system for continuous learning, training, and support.

Use VEGA AI to deliver mastery and measurable outcomes for cohorts, onboarding, partner training, and test prep. If you need an “overall good” solution that grows with you, this is it.

Podia

Podia is a creator hub. You get built-in email/newsletters, sales pages, and a light community. It’s strong when you sell mixed products courses, workshops, downloads, memberships and want fewer tools. Quizzes and progress tracking are basic, which keeps setup quick. Learn more

Teachable

Teachable is course-first. You get graded quizzes, prerequisites, completion tracking, and certificates. It’s a good fit for cohorts and programs that need measurable progress. You’ll likely connect an external email tool for advanced campaigns. Learn more

Kajabi / Thinkific

Kajabi leans into marketing pipelines and email. Thinkific offers robust curriculum control. Pick them when you want stronger native marketing (Kajabi) or a course-centric builder with solid structure (Thinkific).

Comparison table (quick scan)

Area	Podia	Teachable	Kajabi	Thinkific	VEGA AI
Best for	Mixed products + built-in email	Assessments + certs	Marketing pipelines + email	Structured curriculum	Outcomes at scale (AI tutor, grading, analytics)
Course delivery	Videos, downloads, simple quizzes	Modules, graded quizzes, certificates	Videos + pipelines	Robust curriculum & quizzes	Course structure in minutes , Interactive Spaces from PDFs/videos, flashcards, question banks
Email	Built-in	External recommended	Built-in	External	Works with your email stack; focus is learning engine
Community	Light, built-in	Secondary	Built-in	Add-ons/embeds	Works alongside your community
Personalization	Limited	Rules + prerequisites	Automations	Rules	Adaptive practice, multilingual AI tutor, rubric-based auto-grading
Analytics	Sales + basic progress	Course analytics + quiz data	Marketing + sales analytics	Course analytics	Mastery dashboards (time, accuracy, error patterns, completion)
Branding	Themed pages	Course-first skins	Full site theming	Course-first skins	White/gray-labeled learner portals
Speed to launch	Very fast	Fast	Fast	Fast	Fast (import content; auto-build interactive units)

Deeper comparison by job-to-be-done

1) Author fast without losing structure

What matters here is speed to first publish, clear modules, and low friction when importing content.

Podia, Kajabi, Thinkific, and Teachable all let you publish a clean module-and-lesson structure. Podia is the simplest to set up. Teachable and Thinkific give you more structure and controls.

VEGA AI speeds up authoring from existing PDFs or videos. It can auto-create, course structure , lessons, quizzes, and flashcards that you can refine. This helps when you already have slide decks, SOPs, or lecture notes and need to ship a course this week.

2) Teach for outcomes (assessments, feedback, and personalization)

What matters here is proving learning, giving scalable feedback, and keeping learners engaged.

Teachable and Thinkific are stronger than basic hosts for graded quizzes, completion rules, and certificates.

VEGA AI adds an AI Tutor in your tone (with multilingual support) for 24/7 Q&A. It includes rubric-based auto-grading for long answers and media submissions, plus adaptive practice that gets easier or harder based on performance. This moves you from simple “content access” to true “mastery.”

If you promise measurable progress, add VEGA AI to your stack.

3) Prove results with analytics you can act on

What matters here is seeing where learners get stuck and fixing the right lessons.

Podia and Kajabi focus on business analytics and basic course stats.

Teachable and Thinkific provide more course-level reporting, including quiz scores and completion data.

VEGA AI offers mastery analytics that show time on task, accuracy, error patterns, and completion. You can spot weak modules and iterate quickly. This is crucial for certifications, onboarding, and test prep.

4) Keep your marketing simple (but effective)

What matters here is fewer tools, reliable checkout, and clean automations.

Podia and Kajabi are best if you want email and basic automations inside the platform.

Teachable and Thinkific usually require an external email tool like ConvertKit or Mailchimp, but their checkout flows are proven.

Pre-sell to de-risk the build

Pre-selling confirms demand and gives you real deadlines. Open a waitlist, share dates, and sell a small cohort before you record everything. If you don’t hit your seat target, refine the promise or timing instead of forcing the launch.

How to pre-sell fast

Create a waitlist page with the one-line outcome, start date, and early-bird bonus.
Aim for 10–20 paid seats; that’s enough to validate and fund production.
Publish a delivery schedule (live times or drip dates) and keep it.

Craft one primary channel (and stick to it)

Scatter kills momentum. Choose one channel your buyers already use and post 3×/week. Teach something small, share proof, and make a simple offer. Repurpose posts into emails so your message compounds.

Good fits by audience

LinkedIn/X: professional and B2B skills; teardown threads work well.
YouTube: tutorials + search; turn videos into lead magnets and course sales.
Instagram/TikTok: visual skills; reels + short vidoes
Communities/Slack/Discord: niche roles; office hours and AMAs convert.

Launch in 7–10 days (repeatable calendar)

A short, focused launch forces clarity and keeps you from burning out. Every day has one job: teach a bit, answer objections, or close.

Example 10-day launch

Day 1: announce promise + dates; open waitlist.
Day 3: publish a mini-lesson from your syllabus.
Day 6: FAQ/objection email (time, price, skill level, support).
Day 9: price-rise reminder with one proof snippet.
Day 10: last call; bonus or seat cap ends at midnight.

Area	Podia	Teachable	Kajabi	Thinkific	VEGA AI
Best for	Mixed products + built-in email	Assessments + certs	Marketing pipelines + email	Structured curriculum	Outcomes at scale (AI tutor, grading, analytics)
Course delivery	Videos, downloads, simple quizzes	Modules, graded quizzes, certificates	Videos + pipelines	Robust curriculum & quizzes	Course structure in minutes , Interactive Spaces from PDFs/videos, flashcards, question banks
Email	Built-in	External recommended	Built-in	External	Works with your email stack; focus is learning engine
Community	Light, built-in	Secondary	Built-in	Add-ons/embeds	Works alongside your community
Personalization	Limited	Rules + prerequisites	Automations	Rules	Adaptive practice, multilingual AI tutor, rubric-based auto-grading
Analytics	Sales + basic progress	Course analytics + quiz data	Marketing + sales analytics	Course analytics	Mastery dashboards (time, accuracy, error patterns, completion)
Branding	Themed pages	Course-first skins	Full site theming	Course-first skins	White/gray-labeled learner portals
Speed to launch	Very fast	Fast	Fast	Fast	Fast (import content; auto-build interactive units)

Deeper comparison by job-to-be-done

1) Author fast without losing structure

What matters here is speed to first publish, clear modules, and low friction when importing content.

Podia, Kajabi, Thinkific, and Teachable all let you publish a clean module-and-lesson structure. Podia is the simplest to set up. Teachable and Thinkific give you more structure and controls.

VEGA AI speeds up authoring from existing PDFs or videos. It can auto-create, course structure , lessons, quizzes, and flashcards that you can refine. This helps when you already have slide decks, SOPs, or lecture notes and need to ship a course this week.

2) Teach for outcomes (assessments, feedback, and personalization)

What matters here is proving learning, giving scalable feedback, and keeping learners engaged.

Teachable and Thinkific are stronger than basic hosts for graded quizzes, completion rules, and certificates.

VEGA AI adds an AI Tutor in your tone (with multilingual support) for 24/7 Q&A. It includes rubric-based auto-grading for long answers and media submissions, plus adaptive practice that gets easier or harder based on performance. This moves you from simple “content access” to true “mastery.”

If you promise measurable progress, add VEGA AI to your stack.

3) Prove results with analytics you can act on

What matters here is seeing where learners get stuck and fixing the right lessons.

Podia and Kajabi focus on business analytics and basic course stats.

Teachable and Thinkific provide more course-level reporting, including quiz scores and completion data.

VEGA AI offers mastery analytics that show time on task, accuracy, error patterns, and completion. You can spot weak modules and iterate quickly. This is crucial for certifications, onboarding, and test prep.

4) Keep your marketing simple (but effective)

What matters here is fewer tools, reliable checkout, and clean automations.

Podia and Kajabi are best if you want email and basic automations inside the platform.

Teachable and Thinkific usually require an external email tool like ConvertKit or Mailchimp, but their checkout flows are proven.

Pre-sell to de-risk the build

Pre-selling confirms demand and gives you real deadlines. Open a waitlist, share dates, and sell a small cohort before you record everything. If you don’t hit your seat target, refine the promise or timing instead of forcing the launch.

How to pre-sell fast

Create a waitlist page with the one-line outcome, start date, and early-bird bonus.
Aim for 10–20 paid seats; that’s enough to validate and fund production.
Publish a delivery schedule (live times or drip dates) and keep it.

Craft one primary channel (and stick to it)

Scatter kills momentum. Choose one channel your buyers already use and post 3×/week. Teach something small, share proof, and make a simple offer. Repurpose posts into emails so your message compounds.

Good fits by audience

LinkedIn/X: professional and B2B skills; teardown threads work well.
YouTube: tutorials + search; turn videos into lead magnets and course sales.
Instagram/TikTok: visual skills; reels + short vidoes
Communities/Slack/Discord: niche roles; office hours and AMAs convert.

Launch in 7–10 days (repeatable calendar)

A short, focused launch forces clarity and keeps you from burning out. Every day has one job: teach a bit, answer objections, or close.

Example 10-day launch

Day 1: announce promise + dates; open waitlist.
Day 3: publish a mini-lesson from your syllabus.
Day 6: FAQ/objection email (time, price, skill level, support).
Day 9: price-rise reminder with one proof snippet.
Day 10: last call; bonus or seat cap ends at midnight.

Area	Podia	Teachable	Kajabi	Thinkific	VEGA AI
Best for	Mixed products + built-in email	Assessments + certs	Marketing pipelines + email	Structured curriculum	Outcomes at scale (AI tutor, grading, analytics)
Course delivery	Videos, downloads, simple quizzes	Modules, graded quizzes, certificates	Videos + pipelines	Robust curriculum & quizzes	Course structure in minutes , Interactive Spaces from PDFs/videos, flashcards, question banks
Email	Built-in	External recommended	Built-in	External	Works with your email stack; focus is learning engine
Community	Light, built-in	Secondary	Built-in	Add-ons/embeds	Works alongside your community
Personalization	Limited	Rules + prerequisites	Automations	Rules	Adaptive practice, multilingual AI tutor, rubric-based auto-grading
Analytics	Sales + basic progress	Course analytics + quiz data	Marketing + sales analytics	Course analytics	Mastery dashboards (time, accuracy, error patterns, completion)
Branding	Themed pages	Course-first skins	Full site theming	Course-first skins	White/gray-labeled learner portals
Speed to launch	Very fast	Fast	Fast	Fast	Fast (import content; auto-build interactive units)

Deeper comparison by job-to-be-done

1) Author fast without losing structure

What matters here is speed to first publish, clear modules, and low friction when importing content.

Podia, Kajabi, Thinkific, and Teachable all let you publish a clean module-and-lesson structure. Podia is the simplest to set up. Teachable and Thinkific give you more structure and controls.

VEGA AI speeds up authoring from existing PDFs or videos. It can auto-create, course structure , lessons, quizzes, and flashcards that you can refine. This helps when you already have slide decks, SOPs, or lecture notes and need to ship a course this week.

2) Teach for outcomes (assessments, feedback, and personalization)

What matters here is proving learning, giving scalable feedback, and keeping learners engaged.

Teachable and Thinkific are stronger than basic hosts for graded quizzes, completion rules, and certificates.

VEGA AI adds an AI Tutor in your tone (with multilingual support) for 24/7 Q&A. It includes rubric-based auto-grading for long answers and media submissions, plus adaptive practice that gets easier or harder based on performance. This moves you from simple “content access” to true “mastery.”

If you promise measurable progress, add VEGA AI to your stack.

3) Prove results with analytics you can act on

What matters here is seeing where learners get stuck and fixing the right lessons.

Podia and Kajabi focus on business analytics and basic course stats.

Teachable and Thinkific provide more course-level reporting, including quiz scores and completion data.

VEGA AI offers mastery analytics that show time on task, accuracy, error patterns, and completion. You can spot weak modules and iterate quickly. This is crucial for certifications, onboarding, and test prep.

4) Keep your marketing simple (but effective)

What matters here is fewer tools, reliable checkout, and clean automations.

Podia and Kajabi are best if you want email and basic automations inside the platform.

Teachable and Thinkific usually require an external email tool like ConvertKit or Mailchimp, but their checkout flows are proven.

Pre-sell to de-risk the build

Pre-selling confirms demand and gives you real deadlines. Open a waitlist, share dates, and sell a small cohort before you record everything. If you don’t hit your seat target, refine the promise or timing instead of forcing the launch.

How to pre-sell fast

Create a waitlist page with the one-line outcome, start date, and early-bird bonus.
Aim for 10–20 paid seats; that’s enough to validate and fund production.
Publish a delivery schedule (live times or drip dates) and keep it.

Craft one primary channel (and stick to it)

Scatter kills momentum. Choose one channel your buyers already use and post 3×/week. Teach something small, share proof, and make a simple offer. Repurpose posts into emails so your message compounds.

Good fits by audience

LinkedIn/X: professional and B2B skills; teardown threads work well.
YouTube: tutorials + search; turn videos into lead magnets and course sales.
Instagram/TikTok: visual skills; reels + short vidoes
Communities/Slack/Discord: niche roles; office hours and AMAs convert.

Launch in 7–10 days (repeatable calendar)

A short, focused launch forces clarity and keeps you from burning out. Every day has one job: teach a bit, answer objections, or close.

Example 10-day launch

Day 1: announce promise + dates; open waitlist.
Day 3: publish a mini-lesson from your syllabus.
Day 6: FAQ/objection email (time, price, skill level, support).
Day 9: price-rise reminder with one proof snippet.
Day 10: last call; bonus or seat cap ends at midnight.

Post-purchase onboarding that reduces refunds

Most refunds come from confusion, not content. Guide learners in the first 24–72 hours. Show them where to start, how to ask questions, and what success looks like.

Onboarding essentials

Welcome email with 3 links: Start here → Community/Support → Calendar.
A 3-minute “How to get results” video at the top of the course.
A checklist for Week 1 with one clear deliverable.

Make learning stick: lessons, practice, and feedback

Short lessons with one action beat long lectures. Pair recall quizzes with mini-projects so learners apply knowledge and see progress.

Design patterns that work

5–8 minute videos with a single idea.
One quiz or task per module (recall → application).
Feedback windows: office hours, async Q&A, or VEGA AI Tutor for 24/7 help.

Proof beats promises: collect outcomes early

Outcomes sell the next cohort. Capture scores, projects, and stories with permission. Add two lines of context and one image or short clip.

What to collect

Before/after metric (time saved, score improvement, revenue).
Student project screenshots or 30–60s demos.
Short quotes tied to a specific module or tactic.

Pricing & offers that convert (without gimmicks)

Price at 1–10% of the value you create. Use one or two tiers max. A higher tier must change delivery (feedback, 1:1, project review)—not just add PDFs.

Offer ideas

Time-bound early-bird (clear expiry).
Limited feedback seats (scarcity with integrity).
Partner bonus (tool credits, templates) that aligns with outcomes.

FAQ (paste near the bottom)

Cohort or self-paced to start?
Start hybrid: short videos + one weekly live review. It ships fast and keeps accountability.

How long should my first course be?
Long enough to deliver the promised result. Most wins ship with 4–6 modules and short lessons.

How many pricing tiers?
One or two. Add a higher tier only when delivery changes (feedback, 1:1, extra projects).

Can I run ads on day one?
Only after your offer converts from warm traffic. Validate with organic first.

Do I need a community?
Only if peers help each other ship projects faster. Otherwise, keep Q&A async and light.

Most refunds come from confusion, not content. Guide learners in the first 24–72 hours. Show them where to start, how to ask questions, and what success looks like.

Onboarding essentials

Welcome email with 3 links: Start here → Community/Support → Calendar.
A 3-minute “How to get results” video at the top of the course.
A checklist for Week 1 with one clear deliverable.

Make learning stick: lessons, practice, and feedback

Short lessons with one action beat long lectures. Pair recall quizzes with mini-projects so learners apply knowledge and see progress.

Design patterns that work

5–8 minute videos with a single idea.
One quiz or task per module (recall → application).
Feedback windows: office hours, async Q&A, or VEGA AI Tutor for 24/7 help.

Proof beats promises: collect outcomes early

Outcomes sell the next cohort. Capture scores, projects, and stories with permission. Add two lines of context and one image or short clip.

What to collect

Before/after metric (time saved, score improvement, revenue).
Student project screenshots or 30–60s demos.
Short quotes tied to a specific module or tactic.

Pricing & offers that convert (without gimmicks)

Price at 1–10% of the value you create. Use one or two tiers max. A higher tier must change delivery (feedback, 1:1, project review)—not just add PDFs.

Offer ideas

Time-bound early-bird (clear expiry).
Limited feedback seats (scarcity with integrity).
Partner bonus (tool credits, templates) that aligns with outcomes.

FAQ (paste near the bottom)

Cohort or self-paced to start?
Start hybrid: short videos + one weekly live review. It ships fast and keeps accountability.

How long should my first course be?
Long enough to deliver the promised result. Most wins ship with 4–6 modules and short lessons.

How many pricing tiers?
One or two. Add a higher tier only when delivery changes (feedback, 1:1, extra projects).

Can I run ads on day one?
Only after your offer converts from warm traffic. Validate with organic first.

Do I need a community?
Only if peers help each other ship projects faster. Otherwise, keep Q&A async and light.

Most refunds come from confusion, not content. Guide learners in the first 24–72 hours. Show them where to start, how to ask questions, and what success looks like.

Onboarding essentials

Welcome email with 3 links: Start here → Community/Support → Calendar.
A 3-minute “How to get results” video at the top of the course.
A checklist for Week 1 with one clear deliverable.

Make learning stick: lessons, practice, and feedback

Short lessons with one action beat long lectures. Pair recall quizzes with mini-projects so learners apply knowledge and see progress.

Design patterns that work

5–8 minute videos with a single idea.
One quiz or task per module (recall → application).
Feedback windows: office hours, async Q&A, or VEGA AI Tutor for 24/7 help.

Proof beats promises: collect outcomes early

Outcomes sell the next cohort. Capture scores, projects, and stories with permission. Add two lines of context and one image or short clip.

What to collect

Before/after metric (time saved, score improvement, revenue).
Student project screenshots or 30–60s demos.
Short quotes tied to a specific module or tactic.

Pricing & offers that convert (without gimmicks)

Price at 1–10% of the value you create. Use one or two tiers max. A higher tier must change delivery (feedback, 1:1, project review)—not just add PDFs.

Offer ideas

Time-bound early-bird (clear expiry).
Limited feedback seats (scarcity with integrity).
Partner bonus (tool credits, templates) that aligns with outcomes.

FAQ (paste near the bottom)

Cohort or self-paced to start?
Start hybrid: short videos + one weekly live review. It ships fast and keeps accountability.

How long should my first course be?
Long enough to deliver the promised result. Most wins ship with 4–6 modules and short lessons.

How many pricing tiers?
One or two. Add a higher tier only when delivery changes (feedback, 1:1, extra projects).

Can I run ads on day one?
Only after your offer converts from warm traffic. Validate with organic first.

Do I need a community?
Only if peers help each other ship projects faster. Otherwise, keep Q&A async and light.

Selling online courses is straightforward when you keep it simple. Validate the problem, ship a Minimum Sellable Course, and run a short launch you can repeat. Use one platform to sell and host. Add only the tools you truly need.

Pick your platform based on the job. Podia is great for mixed products and built-in email. Teachable and Thinkific fit graded quizzes, certificates, and structured cohorts. Kajabi works well when funnels and email live inside the same tool.

When you need more than hosting proof of learning, faster feedback, and personalization add VEGA AI. Turn PDFs and videos into interactive lessons, structure courses in minutes , support learners with a 24/7 AI Tutor, auto-grade long answers with rubrics, and track mastery with clear dashboards.

Start small, measure what matters, and improve the weak spots first. That’s how you build a course that sells and delivers real outcomes.